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Basic data analysis statistics11/23/2023 ![]() TopNotch creates custom training software for its clients. Let’s say you work for a fictional company called TopNotch Learning. A data analyst’s job is to understand the business and its goals in enough depth that they can frame the problem the right way. For instance, your organization’s senior management might pose an issue, such as: “Why are we losing customers?” It’s possible, though, that this doesn’t get to the core of the problem. Start by asking: What business problem am I trying to solve? While this might sound straightforward, it can be trickier than it seems. In data analytics jargon, this is sometimes called the ‘problem statement’.ĭefining your objective means coming up with a hypothesis and figuring how to test it. ![]() The first step in any data analysis process is to define your objective. Scroll further along this article to watch that. On popular request, we’ve also developed a video based on this article. Here are the steps we’ll take you through: This will help you tweak the process to fit your own needs. When you’re done, you’ll have a much better understanding of the basics. Where applicable, we’ll also use examples and highlight a few tools to make the journey easier. This will cover how to define your goal, collect data, and carry out an analysis. ![]() In this post, we’ll explore the main steps in the data analysis process. An underlying framework is invaluable for producing results that stand up to scrutiny. To get meaningful insights, though, it’s important to understand the process as a whole. Each stage requires different skills and know-how. Like any scientific discipline, data analysis follows a rigorous step-by-step process.
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